____ is a contractual agreement where one firm gives another permission to produce and market its product and brand name in exchange for a fee.
A) Licencing
B) Exporting
C) Joint venture
D) Countertrade
E) Strategic alliance

Question

Quizplus · Accepted Answer

This description fits with the concept of licensing. Licensing involves granting permission to another company to use a trademark, patent or other intellectual property in a specific product, in return for payment of royalties.

____ Is a Contractual Agreement Where One Firm Gives Another