Soccer to the Masses is interested in global expansion but does not want to make a large financial commitment.Therefore, it decides to allow a Japanese company to manufacture and distribute products under the Soccer to the Masses name.This is a(n) ____ agreement.
A) Exporting
B) strategic alliance
C) Licencing
D) Countertrade
E) bill of lading

Question

Quizplus · Accepted Answer

This is a licencing agreement since Soccer to the Masses is allowing a Japanese company to use its name to manufacture and distribute products. This type of agreement allows a company to expand globally without making a large financial commitment.

Soccer to the Masses Is Interested in Global Expansion but Does