Consider the equation presented in your readings: A=R(1-CA). In this equation, what does the term A refer to?
A) Arguing
B) Aptitude
C) Attitude
D) Attribute
E) Source Attractiveness

Question

Quizplus · Accepted Answer

The term A refers to attitude. This equation is a componential model of attitude where A is the attitude toward the object, R is the person's overall assessment of the object, and CA is cognitive responses to the object.

Consider the Equation Presented in Your Readings: A=R(1-CA)