Information integration theory suggests that beliefs are combined to form attitudes.
A)additively
B)multiplicatively
C)using a weighted average
D)randomly
E)by power of elimination

Question

Quizplus · Accepted Answer

Information integration theory suggests that attitudes are formed by combining beliefs using a weighted average, where the beliefs that are more strongly held or more important have more influence on the attitude. This weighted average can be affected by various factors, such as the accessibility of the beliefs or the perceived relevance of the attitude object. Additive and multiplicative models do not take these factors into account, while a random combination of beliefs would not result in a coherent attitude. Power of elimination is not a relevant factor in this theory.

Information Integration Theory Suggests That Beliefs Are Combined to Form