Beliefs and attitudes can both be measured on , which are bipolar adjective scales.
A)Iikert scales
B)semantic differential scales
C)open-ended scales
D)dichotomous scales
E)projective scales

Question

Quizplus · Accepted Answer

Semantic differential scales are bipolar adjective scales that measure both beliefs and attitudes. They typically consist of a series of opposite adjectives, such as "good-bad," "happy-sad," or "pleasant-unpleasant," and respondents are asked to rate a concept, product, or statement on each adjective using a Likert-type or numerical scale. This type of scale provides a more precise and nuanced measurement of attitudes and beliefs than simple yes/no or agree/disagree items, as it captures both the direction and the degree of the response.

Beliefs and Attitudes Can Both Be Measured on , Which