Which of following statements about dual-process models of persuasion is false?
A)The elaboration likelihood model is the most famous example of a dual-process model of persuasion.
B)The elaboration likelihood model suggests there is one primary route to persuasion and a second route for counterarguing.
C)The peripheral route is considered a low involvement route.
D)The systematic route is considered a high involvement route.
E)The systematic route and the central routes are synonymous.

Question

Quizplus · Accepted Answer

The elaboration likelihood model (ELM) proposes two main routes to persuasion: the central route and the peripheral route, not one primary route and a second for counterarguing. The central route involves careful and thoughtful consideration of the arguments presented, while the peripheral route involves persuasion cues outside of the argument's content, such as the source's attractiveness or credibility.

Which of Following Statements About Dual-Process Models of Persuasion Is