Which of the following statements about strategies for changing attitudes is false?
A)The effectiveness of a source in persuasive communication should be attractive, regardless of the situation.
B)Expert sources are more effective when the message is complex, but attractive sources are more effective when the message is simple.
C)Emotional messages are useful when the consumer is unlikely to think carefully.
D)Two-sided messages are more effective when consumers are knowledgeable.
E)When the consumer is likely to think carefully about the message factual appeals are useful.

Question

Quizplus · Accepted Answer

The effectiveness of a source in persuasive communication can depend on the situation, not just their attractiveness. Other factors such as expertise, credibility and trustworthiness may be more important in certain contexts.

Which of the Following Statements About Strategies for Changing Attitudes