When Jim flies home from school for break, he always chooses the cheapest flight possible. He feels this is the most important attribute of ticket purchase. (He doesn't care about carrier or flight time.) This is an example of what type of heuristic thinking?
A) The lexicographic heuristic
B) A disjunctive heuristic
C) The attitude heuristic
D) A elimination-by-aspects heuristic
E) A peripheral cue heuristic

Question

Quizplus · Accepted Answer

The lexicographic heuristic involves choosing an option based on the most important attribute, which in this case is the price of the flight.

When Jim Flies Home from School for Break, He Always