Kyle enjoys collecting antique furniture. He often spends whole weekends browsing through antique shops, thumbing through catalogs and attending estate auctions, even when he isn't actually in the market to purchase anything. This example represents what type of information search?
A) An experiential search
B) An internal search
C) An external search
D) A prepurchase search
E) An ongoing search

Question

Quizplus · Accepted Answer

Kyle's behavior represents an ongoing search, as he is continuously engaging in the activity of searching for antique furniture, regardless of whether he intends to make a purchase. This is driven by his interest and enjoyment in the activity itself.

Kyle Enjoys Collecting Antique Furniture