Market aggregation is the process of dividing the large and diverse market into subsets of consumers who share common needs, characteristics, or behaviors.

Name: Market aggregation is the process of dividing the large and diverse market into subsets of consumers who share common needs, characteristics, or behaviors.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Market aggregation refers to treating the entire market as a single entity without dividing it into subsets, focusing on commonalities rather than differences.

Market Aggregation Is the Process of Dividing the Large and Diverse