Mass customization is the targeting of large segments, or traditionally mass markets, with highly customized products.
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Q9: The four elements of the marketing mix
Q10: Market segmentation benefits consumers and has increased
Q11: Market aggregation strategies ignore differences among different
Q12: Cannibalization is the phenomenon that as market
Q13: The opposite of micromarketing is mass customization.
Q15: Market aggregation is the opposite of market
Q16: A market segment must have more than
Q17: Targeting is the process of communicating with
Q18: One unfortunate consequence of market segmentation is
Q19: If all humans were the same in
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