If all humans were the same in their preferences and behaviors, market segmentation would not be needed.

Question

Quizplus · Accepted Answer

Market segmentation is the process of dividing a market into distinct groups of buyers who have different needs, characteristics, or behaviors. If all humans were the same in their preferences and behaviors, there would be no need to segment the market, as the entire market would respond similarly to marketing strategies.

If All Humans Were the Same in Their Preferences and Behaviors