One strategy for positioning a follower brand is to separate the brand from the market leader by creating what appears to the customer as a new product category.

Question

Quizplus · Accepted Answer

By creating a new product category, the follower brand can differentiate itself from the market leader and attract customers who may be looking for a unique or specialized product that is distinct from what the market leader offers. This strategy allows the follower brand to avoid competing head-on with the market leader and instead carve out its own niche in the market.

One Strategy for Positioning a Follower Brand Is to Separate