Geo-dernographic segmentation is sometimes called zip-code marketing.

Name: Geo-dernographic segmentation is sometimes called zip-code marketing.
Brand: Quizplus
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Quizplus · Accepted Answer

Geo-demographic segmentation involves grouping consumers based on their geographic location and demographic characteristics like age, income, education level, etc. This strategy is often used in direct mail campaigns where marketers target households based on their zip codes. Hence, it is sometimes referred to as zip-code marketing.

Geo-Dernographic Segmentation Is Sometimes Called Zip-Code Marketing