Cannibalization is the phenomenon that as market segmentation increases, sales increase; but as market
segmentation increases, costs also increase.
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Q7: The four main factors influencing market segmentation
Q8: A target market is simply the segrnent(s)
Q9: The four elements of the marketing mix
Q10: Market segmentation benefits consumers and has increased
Q11: Market aggregation strategies ignore differences among different
Q13: The opposite of micromarketing is mass customization.
Q14: Mass customization is the targeting of large
Q15: Market aggregation is the opposite of market
Q16: A market segment must have more than
Q17: Targeting is the process of communicating with
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