A target market is simply the segrnent(s) toward which a finn's marketing efforts are directed.
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Q3: Because it is logical to assume that
Q4: Henry Ford, founder of the Ford Motor
Q5: Dividing groups of products into subgroups of
Q6: One key assumption that underlies market segmentation
Q7: The four main factors influencing market segmentation
Q9: The four elements of the marketing mix
Q10: Market segmentation benefits consumers and has increased
Q11: Market aggregation strategies ignore differences among different
Q12: Cannibalization is the phenomenon that as market
Q13: The opposite of micromarketing is mass customization.
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