The four main factors influencing market segmentation strategy are customer preference heterogeneity, the sales
cost trade-off, the majority fallacy, and psychographies.

Question

The four main factors influencing market segmentation strategy are customer preference heterogeneity, the sales­
cost trade-off, the majority fallacy, and psychographies.

Quizplus · Accepted Answer

The four main factors influencing market segmentation strategy are customer preference heterogeneity, the salesxad cost trade-off, the majority fallacy, and competitive behavior, not psychographics.

The Four Main Factors Influencing Market Segmentation Strategy Are Customer