People often find it easier to identify and interpret information that supports their current beliefs. This concept is known as:
A) truth effect
B) confirmation bias
C) halo effect
D) Miller's rule
E) brand resonance effect

Question

Quizplus · Accepted Answer

Confirmation bias refers to the tendency of individuals to seek and interpret information in a way that confirms what they already believe to be true. This can lead to disregarding or ignoring information that goes against their beliefs, as well as selectively seeking out information that supports them.

People Often Find It Easier to Identify and Interpret Information