If the vast majority of a brand's customers are brand loyal, what should a marketer do?
A)Harvest the brand
B)Increase the product line
C)Develop as few brand extension as possible
D)Maintain a narrow product line to avoid cannibalization
E)Stop promoting the brand because it is a waste of money

Question

Quizplus · Accepted Answer

Maintaining a narrow product line helps avoid cannibalization and ensures that the brand's loyal customers continue to focus on the core products they trust and prefer.

If the Vast Majority of a Brand's Customers Are Brand