Which buzz generating technique leverages a firm's customers to generate advertising and create buzz?

Question

Quizplus · Accepted Answer

Consumer generated advertising (CGA) involves leveraging a firm's customers to create advertising and generate buzz. This can include customers creating user-generated content to promote the brand or creating their own advertisements and sharing them on social media. CGA is effective because it comes from a trusted source (other customers) and can increase brand awareness and engagement.

Which Buzz Generating Technique Leverages a Firm's Customers to Generate