Which of the following related to buzz marketing techniques and word-of-mouth are false?
A) Buzz marketing techniques are increasing in importance to marketers because the cost of the traditional television advertising has increased in the last several years.
B) The Internet has lengthened the amount of time that a word-of-mouth communication can linger in public.
C) A buzz marketing technique that involves the spread of word-of-mouth over the Internet is also called viral marketing.
D) Stealth marketing techniques are considered unethical according to the Word of Mouth Marketing Association and are also now illegal in the United States.
E) Buzz marketing techniques are increasing in importance to marketers because the media is very cluttered.
Correct Answer:
Verified
Q53: is the act of one consumer talking
Q54: is naturally occurring word-of-mouth.
A)Organic word-of-mouth
B)Buzz marketing
C)Viral marketing
D)Fluid
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Q56: Which word-of-mouth marketing technique has been declared
Q57: Which of the follow is a disadvantage
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Q60: Which of the follow is not an
Q61: Which of the following about product placements
Q62: Discuss the advantages of word-of-mouth.
Q63: Which of the following is not a
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