Which of the following statement about current media is true?
A) Television advertising on prirnetime network television now exceeds ten minutes per hour.
B) Prices for television advertising vary greatly but can reach close to a million dollars for a 30-second advertisement.
C) Network television viewership is slowly eroding.
D) With the advent of digital video recorders, consumers can skip over commercials.
E) All of the above are true.
Correct Answer:
Verified
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Q53: is the act of one consumer talking
Q54: is naturally occurring word-of-mouth.
A)Organic word-of-mouth
B)Buzz marketing
C)Viral marketing
D)Fluid
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Q57: Which of the follow is a disadvantage
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