Which word-of-mouth marketing technique has been declared unethical by the Word-of-Mouth Marketing Association?

Question

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Stealth marketing, also known as undercover or astroturf marketing, involves a company paying individuals to promote their product or service without disclosing that they are being paid. This technique has been declared unethical by the Word-of-Mouth Marketing Association as it is deceptive and misleading to consumers.

Which Word-Of-Mouth Marketing Technique Has Been Declared Unethical by the Word-Of-Mouth