A few years ago a new Cancun Mexico beach resort hired college students on several college campuses to talk about its resort to fellow students and try to spark some positive word-of-mouth.These students are an example of:
A) product pushers
B) connectors
C) stealth celebrity endorsers
D) product placers
E) mavens
Correct Answer:
Verified
Q54: is naturally occurring word-of-mouth.
A)Organic word-of-mouth
B)Buzz marketing
C)Viral marketing
D)Fluid
Q55: Which of the following statement about current
Q56: Which word-of-mouth marketing technique has been declared
Q57: Which of the follow is a disadvantage
Q58: Which of the following related to buzz
Q60: Which of the follow is not an
Q61: Which of the following about product placements
Q62: Discuss the advantages of word-of-mouth.
Q63: Which of the following is not a
Q64: Define product pushers and imitation evangelists and
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