Which of the following statements about celebrity endorsers is false?
A) In the U.S., it is estimated that over 20% of all television advertisements feature a celebrity endorser.
B) Celebrities have been endorsing products for over 100 years.
C) Former President Ronald Reagan was a celebrity endorser before he was President.
D) Celebrity endorsers are usually portrayed as "non-typical" or special users of the brand.
E) Fit to the brand is important when choosing a celebrity endorser.
Correct Answer:
Verified
Q47: Which word-of-mouth marketing technique specifically uses the
Q48: According to research on celebrity endorsers, which
Q49: What form of marketing is now considered
Q50: are individuals who are highly regarded and
Q51: Which buzz generating technique leverages a firm's
Q53: is the act of one consumer talking
Q54: is naturally occurring word-of-mouth.
A)Organic word-of-mouth
B)Buzz marketing
C)Viral marketing
D)Fluid
Q55: Which of the following statement about current
Q56: Which word-of-mouth marketing technique has been declared
Q57: Which of the follow is a disadvantage
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