During a recent fund-raising campaign for a university, fund-raisers were told to specifically tell prospective donors that the money raised by the campaign would be used to build a new college of business building and that's why they should donate. This is an example of what type of social influence technique?

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This is an example of the Because heuristic, which involves providing a reason (even if it is not a strong or compelling one) as to why someone should comply with a request. In this case, the reason is to build a new college of business building. The use of the word "because" can often make people more likely to comply with a request due to the perceived legitimacy of the reason.

During a Recent Fund-Raising Campaign for a University, Fund-Raisers Were