Question 1

The decisions regarding how consumers control their physical appearance and surroundings comprise a person's:
A) extended self
B) aligning activity
C) appearance management
D) locus of control
E) None of the above are correct.

Accepted Answer

Appearance management refers to the decisions made by individuals regarding how they control their physical appearance and surroundings. It includes choices about clothing, grooming, home decor, and other visual aspects that contribute to one's self-presentation.

Question 2

Kelly is described by her friends as smart, shy, ambitious, and dramatic. These traits represent Kelly's:
A) surgency
B) intellect
C) personality
D) locus of control
E) level of self-monitoring

Accepted Answer

The given traits are specific to Kelly and are consistent across situations, indicating that they are part of her enduring pattern of thoughts, feelings, and behaviors, which is referred to as her personality. The other options do not accurately capture the description of Kelly's traits.

Question 3

_____ is the extent to which consumers use situational cues to guide their social behavior.
A) self-deprecation
B) self-evaluation
C) self-concept
D) self-schema
E) None of the above is correct.

Accepted Answer

None of the options provided accurately describe the concept of using situational cues to guide social behavior. The correct term for this concept is "self-monitoring."

Question 4

When a consumer tries to recall brand information, which self-concept is engaged?
A) Actual self-concept
B) Public discrepancy self-concept
C) Ideal self-concept
D) Ideal public self-concept
E) None of the above is correct.

Accepted Answer

The answer of When a consumer tries to recall brand...

Question 5

Tom wants the girl he has started dating to like him, so every time they go on a date, he makes sure to compliment her clothing or her hair. Tom is hoping to win favor through:
A) flattery
B) opinion conformity
C) appearance management
D) aligning activities
E) self-deprecation

Accepted Answer

Tom is using flattery to try to win favor with the girl he is dating by complimenting her appearance.

Question 6

Which of the following about the extended self is false?
A) Consumable and durable goods are often part of the extended self.
B) The loss of important belongings, such as one's dog running away, can diminish one's extended self.
C) All items that are part of the extended self are also considered "loved objects."
D) Possessions that are part of the extended self symbolically extend who they are.
E) Possessions that are part of the extended self can give the person a sense of power or prestige.

Accepted Answer

Not all items that are part of the extended self are considered "loved objects." Some possessions may hold importance or significance to an individual without necessarily being emotionally cherished.

Question 7

Greg hates the color black, but he purchased a black interviewing suit in the hope that prospective employers will think he is serious and professional. Greg is practicing:
A) ingratiation
B) aligning activity
C) appearance management
D) brand characterization
E) locus of control

Accepted Answer

Greg is engaging in appearance management by wearing a suit in a color he hates in order to present a professional image to potential employers.

Question 8

_____ depicts a multifaceted self-concept approach that includes a good self, bad self, not-me self, desired self, ideal self, and ought to be self.
A) Impression management
B) Thin slice theory
C) Extended self
D) Role identities
E) The malleable self

Accepted Answer

The multifaceted self-concept approach described in the question is typically associated with the malleable self theory, which posits that individuals have multiple selves that they activate and rely on in different situations, rather than a fixed and unchanging self. The other options listed in the question (impression management, thin slice theory, extended self, and role identities) do not explicitly incorporate the idea of multiple selves with different characteristics and attributes.

Question 9

Gill missed her exam. When she met with her professor, she said that she missed the exam because her roommate turned off her alarm clock accidentally. Jill is practicing what form of impression management?
A) Ingratiation
B) Aligning activity
C) Appearance management
D) Opinion conformity
E) Self-deprecation

Accepted Answer

Jill is using an aligning activity by providing an excuse that may align with the professor's expectations and minimize any negative impression caused by missing the exam.

Question 10

_____ self-monitors are more likely to be persuaded by factual or feature-based marketing appeals, whereas, _____ self-monitors are more likely to be persuaded by _____ marketing appeals.
A) High; low; image-based
B) Low; high; logic-based
C) Low; high; image-based
D) High; low; logic-based
E) High; low; emotion-based

Accepted Answer

The answer of _____ self-monitors are more likely to be...

Question 11

Which of the following is not a reason that people engage in impression management?
A) To make people like them
B) To gain respect
C) To generate fear
D) To encourage pity
E) To discourage attention

Accepted Answer

The answer of Which of the following is not a...

Question 12

According to your readings, which of the following is not a tactic used for ingratiation of oneself?
A) Self-presentation
B) Aligning activity
C) Opinion conformity
D) Flattery
E) Self-enhancement

Accepted Answer

The answer of According to your readings, which of the...

Question 13

Which of the following statements about ingratiation is true?
A) Ingratiation includes the tactics of appearance management.
B) When trying to ingratiate oneself, one should never be self-deprecating.
C) It is inherently pleasing to be liked by others.
D) People who rely on ingratiation are usually are high in need for cognition.
E) Ingratiation tactics usually include accounts and disclaimers.

Accepted Answer

The answer of Which of the following statements about ingratiation...

Question 14

According to research on the extended self, which of the following do people typically include in their extended selves?
A) Home and property
B) Personal space
C) Children
D) Durable goods
E) All of the above are typically included in the extended self.

Accepted Answer

Research on the extended self suggests that people typically include all of the options listed (home and property, personal space, children, and durable goods) in their extended selves. This means that individuals perceive these items as integral parts of their self-concept, and they may feel a sense of loss or anxiety if they are separated from them.

Question 15

Aligning activities consist of _____, which are verbal assertions made in advance designed to offset potential negative effects of a behavior; and _____, which entail excuses and justifications.
A) opinion conformity; flattery
B) accounts; disclaimers
C) self-enhancement; self-deprecation
D) disclaimers; accounts
E) flattery; opinion conformity

Accepted Answer

Aligning activities consist of accounts, which are verbal assertions made in advance designed to offset potential negative effects of a behavior; and disclaimers, which entail excuses and justifications. Therefore, option D is the correct answer. Option A and E are incorrect as they do not define aligning activities. Option B and C are not directly related to aligning activities.

Question 16

Which of the following statements about loved objects is false?
A) The objects that people "love" exert a strong influence on their self-concept.
B) Love is the most common word that consumers use to describe their feelings about their possessions.
C) Only a few possessions over a consumer's lifetime achieve the status of love.
D) Research shows that loved objects can help resolve internal psychological conflicts.
E) Research shows that loved objects can help resolve psychological role conflicts.

Accepted Answer

Research actually shows that consumers are more likely to use words like "favorite" or "special" to describe their possessions rather than "love". So, statement B is false.

Question 17

_____ is the process of creating desirable images for others so we can control how others treat us.
A) Public actual self-concept
B) The extended self
C) Brand anthropomorphism
D) Impression management
E) Self-monitoring

Accepted Answer

Impression management is the process of creating desirable images for others so that we can control how others treat us. Option A refers to the self-concept that we have of ourselves, option B refers to the idea that we incorporate things into our sense of self, option C refers to the practice of attributing human characteristics to brands or products, and option E refers to our ability to adapt our behaviors and self-presentation to fit different situations.

Question 18

The relationship between a consumer's self-concepts and his/her possessions is called _____. This view is consistent with the notion that external objects become a part of us when we are able to exercise significant control over them.
A) appearance management
B) role identity
C) the extended self
D) self-esteem
E) the locus of control

Accepted Answer

The relationship between a consumer's self-concepts and his/her possessions is called the extended self. This view is consistent with the notion that external objects become a part of us when we are able to exercise significant control over them. The consumer's possessions become an extension of their identity and self-concept.

Question 19

According to your readings, people often employ several tactics to help manage impressions and images that others have about them. Which of the following is not one of those tactics?
A) Appearance management
B) Ingratiation
C) Aligning activities
D) Self-evaluation
E) All of the above are correct.

Accepted Answer

Self-evaluation is not typically listed among the tactics for managing impressions and images that others have about them. Tactics like appearance management, ingratiation, and aligning activities are directly aimed at influencing how others perceive us, whereas self-evaluation is more about assessing oneself internally rather than managing external impressions.

Question 20

Self-monitoring includes all of the following distinct individuals differences or components, except:
A) the willingness to be the center of attention
B) the ability to adjust one's behavior to induce positive reactions in others
C) the desire to adjust one's behavior to induce positive reactions in others
D) concern about the opinions of others
E) All of the above are correct.

Accepted Answer

Self-monitoring involves adjusting one's behavior to fit the current situation, which includes the willingness to be the center of attention, the ability and desire to adjust one's behavior to induce positive reactions in others, and concern about the opinions of others. Therefore, all the options listed are components of self-monitoring.

Quiz 11: The Role of Personality and Self-Concept

The decisions regarding how consumers control their physical appearance and surroundings comprise a person's:

Kelly is described by her friends as smart, shy, ambitious, and dramatic. These traits represent Kelly's:

_____ is the extent to which consumers use situational cues to guide their social behavior.

When a consumer tries to recall brand information, which self-concept is engaged?

Tom wants the girl he has started dating to like him, so every time they go on a date, he makes sure to compliment her clothing or her hair. Tom is hoping to win favor through:

Which of the following about the extended self is false?

Greg hates the color black, but he purchased a black interviewing suit in the hope that prospective employers will think he is serious and professional. Greg is practicing:

_____ depicts a multifaceted self-concept approach that includes a good self, bad self, not-me self, desired self, ideal self, and ought to be self.

Gill missed her exam. When she met with her professor, she said that she missed the exam because her roommate turned off her alarm clock accidentally. Jill is practicing what form of impression management?

___ self-monitors are more likely to be persuaded by factual or feature-based marketing appeals, whereas, _ self-monitors are more likely to be persuaded by ___ marketing appeals.

Which of the following is not a reason that people engage in impression management?

According to your readings, which of the following is not a tactic used for ingratiation of oneself?

Which of the following statements about ingratiation is true?

According to research on the extended self, which of the following do people typically include in their extended selves?

Aligning activities consist of _, which are verbal assertions made in advance designed to offset potential negative effects of a behavior; and _, which entail excuses and justifications.

Which of the following statements about loved objects is false?

_____ is the process of creating desirable images for others so we can control how others treat us.

The relationship between a consumer's self-concepts and his/her possessions is called _____. This view is consistent with the notion that external objects become a part of us when we are able to exercise significant control over them.

According to your readings, people often employ several tactics to help manage impressions and images that others have about them. Which of the following is not one of those tactics?

Self-monitoring includes all of the following distinct individuals differences or components, except: