_____ is the idea that firms should discover and satisfy customer needs and wants in an efficient and profitable manner while benefiting the long-term interests of society.
A) Behavioral science
B) Customer delight
C) The marketing concept
D) A selling orientation
E) Interpretivism

Question

Quizplus · Accepted Answer

The marketing concept is the idea that firms should discover and satisfy customer needs and wants in an efficient and profitable manner while benefiting the long-term interests of society. This involves a customer-centric approach to business, with a focus on understanding and meeting the needs of the target market. It also takes into account the impact of business decisions on society as a whole, advocating for ethical and socially responsible practices.

_____ Is the Idea That Firms Should Discover and Satisfy