is the systematic process of planning, and then collecting, analyzing, and interpreting data and information relevant to marketing problems.
A)Consumer behavior
B)The scientific method
C)Secondary data collection
D)Qualitative research
E)None of the above is correct.

Question

Quizplus · Accepted Answer

The correct term for the systematic process of planning, and then collecting, analyzing, and interpreting data and information relevant to marketing problems is "Marketing Research," which is not listed among the options provided.

Is the Systematic Process of Planning, and Then Collecting, Analyzing