is the idea that fmns should discover and satisfy customer needs and wants in an efficient and profitable manner while benefiting the long-term interests of society.
A)Behavioral science
B)Customer delight
C)The marketing concept
D)A selling orientation
E)Interpretivism

Question

Quizplus · Accepted Answer

The statement defines the marketing concept, which states that companies should focus on discovering and satisfying customer needs and wants in an efficient and profitable manner while also considering the long-term interests of society. This approach represents a shift away from a product or sales orientation and towards a customer-centric approach.

Is the Idea That Fmns Should Discover and Satisfy Customer