Mike is professor who does research in consumer behavior.He is interested in frnding out if women are more likely than men to listen to music jingles in advertising.What type of research will Mike most likely engage?
A)Focus group research
B)Applied research
C)Secondary data collection
D)Qualitative research
E)Basic research

Question

Quizplus · Accepted Answer

Mike is interested in finding out a general trend (if women are more likely than men to listen to music jingles in advertising) which makes it a basic research question. Basic research is focused on creating knowledge for the sake of understanding a phenomenon.

Mike Is Professor Who Does Research in Consumer Behavior