Example: Wal-Mart stops selling point-of-sales research to market researchers, who need purchase information. Wal-Mart uses its position to demand more money. This is the principle of:

Question

Quizplus · Accepted Answer

The principle at work here is scarcity, as Wal-Mart is restricting the availability of its purchase information in order to demand more money from market researchers who need it. This is an example of using scarcity to increase bargaining power.

Example: Wal-Mart Stops Selling Point-Of-Sales Research to Market Researchers, Who