Which of the following is least likely to be a source of sustainable competitive advantage?
A) A unique and valuable relationship with an important stakeholder
B) A computer program
C) An organization's culture
D) An organization's reputation

Question

Quizplus · Accepted Answer

While a computer program may provide short-term competitive advantage, it is easily replicable and does not provide a sustainable advantage in the long-term. The other options (unique stakeholder relationship, culture, reputation) are all more difficult to replicate and therefore have a greater potential for sustainable competitive advantage.

Which of the Following Is Least Likely to Be a Source