Compared to tangible resources,intangible resources are:
A) Of less strategic value to the firm
B) Not the focus of strategic analysis
C) A superior source of core competencies
D) More likely to be reflected on the firm's balance sheet

Question

Quizplus · Accepted Answer

Intangible resources, such as brand reputation, knowledge, and skills, are a superior source of core competencies as they provide the firm with a sustainable competitive advantage that is difficult for competitors to imitate or replicate. Tangible resources, on the other hand, can be easily copied or acquired by competitors. Therefore, intangible resources are highly valued strategic assets for a firm.

Compared to Tangible Resources,intangible Resources Are