Suppliers tend to exhibit greater power if:
A) There are few suppliers of the raw material, product, or service
B) There are many substitutes for the product or service that suppliers sell
C) Suppliers are small businesses with regards to total sales volume
D) The suppliers' products are undifferentiated and plentiful

Question

Quizplus · Accepted Answer

If there are few suppliers of the raw material, product, or service, they are able to exert their power over the buyers as they can control the supply and price of the product or service. This gives them greater bargaining power and ability to negotiate favorable terms.

Suppliers Tend to Exhibit Greater Power If