When a product's unique attributes provide value to customers,the firm is implementing:
A) A differentiation strategy
B) A cost leadership strategy
C) An integrated cost leadership/differentiation strategy
D) A single-product strategy

Question

Quizplus · Accepted Answer

A differentiation strategy is when a firm creates a unique product or service that provides value to customers and sets it apart from competitors. This aligns with the situation where a product's unique attributes provide value to customers.

When a Product's Unique Attributes Provide Value to Customers,the Firm