The integration of a cost leadership and a differentiation strategy:
A) Is challenging because the firm must become competent in more primary and support activities
B) Forces a firm to adapt more slowly to changes in its environment
C) Allows the firm to avoid being "stuck in the middle"
D) Requires such a large customer base that it is most practical for firms in the global marketplace

Question

Quizplus · Accepted Answer

Integrating a cost leadership and a differentiation strategy requires a firm to excel in both cost reduction and differentiation activities, which can be challenging and requires competency in more primary and support activities.

The Integration of a Cost Leadership and a Differentiation Strategy