Moving into international markets is a particularly attractive strategy for firms whose domestic markets:
A) Demand a differentiation strategy for success
B) Are limited in opportunities for growth
C) Have developed unfriendly business attitudes toward the industry
D) Have too much regulation

Question

Quizplus · Accepted Answer

If a company's domestic market is limited in opportunities for growth, then moving into international markets can provide new avenues for expansion and revenue. This can be especially true if the company's products or services have strong appeal in foreign markets or if the company can benefit from lower costs or favorable regulatory environments in other countries. Options A, C, and D may be reasons for considering international expansion, but they do not necessarily make it more attractive than staying domestic.

Moving into International Markets Is a Particularly Attractive Strategy for Firms