A multidomestic corporate-level strategy is one in which:
A) A corporation chooses not to compete internationally but where there are a number of international competitors in the firm's local marketplace
B) The firm produces a standardized product, but markets it differently in each country in which it competes
C) The firm customizes the product for each country in which it competes
D) The firm competes in a number of countries, but it is centrally coordinated by the home office

Question

Quizplus · Accepted Answer

A multidomestic corporate-level strategy involves customizing the product for each country in which the firm competes. This allows the company to be responsive to local market conditions, customer preferences, and cultural differences. It also requires a decentralized approach to management, with significant autonomy given to local subsidiaries. This strategy is often used by companies that operate in diverse markets with significant differences in customer needs and preferences.

A Multidomestic Corporate-Level Strategy Is One in Which