A transnational corporate-level strategy seeks to achieve:
A) Customization for the local market
B) Economies of scale and centralized strategic control
C) Global efficiency and local responsiveness
D) Standardization of products across countries

Question

Quizplus · Accepted Answer

A transnational corporate-level strategy aims to strike a balance between global efficiency and local responsiveness. This approach allows the company to scale its operations while catering to specific local markets' needs and preferences. By achieving this balance, the company can gain a competitive advantage in both global and local markets. The other options, such as customization for the local market, economies of scale, and centralized strategic control, or standardization of products across countries, do not fully encompass the goals of a transnational strategy.

A Transnational Corporate-Level Strategy Seeks to Achieve