Marketing managers need information in all except which of the following areas?
A) the product mix
B) competitors' product offerings
C) coordination of financial resources
D) new and projected promotional campaigns
E) new and pending product legislation

Question

Quizplus · Accepted Answer

While marketing managers do need financial information to make informed decisions about budgets and spending, the coordination of financial resources would typically fall under the responsibility of a financial manager or CFO.

Marketing Managers Need Information in All Except Which of the Following