R&P Inc.
R&P Inc.is an emerging company that wants to focus on personal selling, sales promotion, and public relations activities.R&P's management understands that personal selling is about the personal communication aimed at customers, but they feel that determining more specifics about the products they sell will allow them to better achieve their goal.Another important route they would like to take is to learn more about the various types of sales promotion.Finally, management would like to focus more on publicity-based PR.By concentrating on these areas, the company believes that it will be able to successfully create a promotional campaign.
-R.A.Grant Co.assists art supplies manufacturers in transferring their products to retail outlets by matching up producers and retailers without actually taking title to the goods, R.A.Grant Co.Would be classified as a _____.
A) functional middleman
B) merchant middleman
C) retailer
D) producer
E) channel of distribution

Question

Quizplus · Accepted Answer

R.A.Grant Co. is classified as a functional middleman because they provide a service of matching up producers and retailers without taking ownership of the goods. They facilitate the transfer of products from producers to retailers, but they do not hold inventory or take title to the goods, which is characteristic of a merchant middleman.

R&P Inc. R&P Inc.is an Emerging Company That Wants to Focus on Focus