All of following are basic factors in the selection of a channel of distribution except the
A) firm's production capability and marketing resources.
B) target market.
C) type of transportation to be used.
D) buying patterns of potential customers.
E) product itself.

Question

Quizplus · Accepted Answer

Type of transportation to be used is not a basic factor in the selection of a channel of distribution. The other factors, such as the firm's production capability and marketing resources, target market, buying patterns of potential customers, and the product itself, are crucial in determining the most effective channel of distribution for a product.

All of Following Are Basic Factors in the Selection of a Channel