Jacobs Enterprises, a large firm, wants to reach a national market for its new product. Which advertising medium would be most appropriate for this purpose?
A) Television
B) Newspapers
C) Radio
D) Billboards
E) Blimps

Question

Quizplus · Accepted Answer

Television has the widest reach and is the most effective medium for reaching a national audience. It allows for both visual and auditory communication, making it an effective way to showcase a new product to a large audience. Additionally, television ads can be targeted to specific geographic regions, allowing for more efficient use of advertising dollars.

Jacobs Enterprises, a Large Firm, Wants to Reach a National