Advertising may be broadly classified into three groups: selective demand, institutional, or primary demand.

Question

Quizplus · Accepted Answer

This statement is true. Advertising can indeed be classified into these three categories. Selective demand advertising aims to promote specific brands or products, while institutional advertising promotes the brand or company as a whole. Primary demand advertising aims to create demand for a product category in general.

Advertising May Be Broadly Classified into Three Groups: Selective Demand