The marketing activities associated with time, place, and possession utility account for about ____ of every consumer dollar spent.
A) ten cents
B) one-fourth
C) one-third
D) one-half
E) three-fourths

Question

Quizplus · Accepted Answer

Marketing activities related to time, place, and possession utility typically account for about one-half of every consumer dollar spent. This reflects the significant role that marketing plays in the distribution and sale of products, encompassing everything from advertising and promotion to logistics and retailing.

The Marketing Activities Associated with Time, Place, and Possession Utility