Products that can be marketed successfully with the undifferentiated approach include sugar and
A) cars.
B) clothing.
C) writing pens.
D) flour.
E) furniture.

Question

Quizplus · Accepted Answer

Sugar is a commodity product that is not significantly different from one brand to another, making it a good candidate for undifferentiated marketing. Flour is another commodity product with similar characteristics. Writing pens, clothing, and furniture, on the other hand, can have a wide range of features and benefits that set them apart from one another, making them better suited for differentiated marketing. Cars typically have significant differences in features and benefits, making them best suited for concentrated or niche marketing strategies.

Products That Can Be Marketed Successfully with the Undifferentiated Approach