A group of persons for whom a firm develops and maintains a marketing mix suitable for the group's specific needs and preferences is commonly referred to as a target
A) unit.
B) segment.
C) market.
D) source.
E) demand.

Question

Quizplus · Accepted Answer

A target market is the specific group of people toward whom a company directs its marketing efforts and strategies, aiming to attract and serve this group with its products or services.

A Group of Persons for Whom a Firm Develops and Maintains