The process of dividing a market into segments is called
A) market grouping.
B) market segmentation.
C) market sampling.
D) target marketing.
E) consumer sampling.

Question

Quizplus · Accepted Answer

The process of dividing a market into segments is called market segmentation. This involves identifying groups of customers with similar needs, characteristics or behaviors and creating tailored marketing strategies to target them more effectively.

The Process of Dividing a Market into Segments Is Called