Rufus opened a fast-food restaurant on the corner of First and Main Streets in a small town. He named the restaurant The Hamburger Place. He offered one type of hamburger (a juicy homemade hamburger), for which he designed a marketing mix for the entire hamburger-eater market in town. What approach did he use in choosing a target market?
A) Market segmentation
B) Target market
C) Differentiated
D) Undifferentiated
E) Marketing-mix

Question

Quizplus · Accepted Answer

Rufus targeted the entire hamburger-eater market in town without distinguishing between different segments within that market. This approach is known as undifferentiated marketing, where a single marketing mix is designed to appeal to the broadest number of potential customers.

Rufus Opened a Fast-Food Restaurant on the Corner of First